How this founder innovates in mental health by combining twinning with therapy



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Alyssa Petersel, founder and CEO of My WellbeingCaz VanDevere

Alyssa Petersel is the founder and CEO of My well-being, a platform that associates therapy seekers with the recommendations of a therapist in New York.

By working as a social worker in outpatient mental health clinics, Petersel found that people looking for a therapist were overwhelmed by the process of finding a therapist – among all the options listed in the directories online, lack of clarity regarding the difference between therapists and lack of precision. information on the actual meaning of different psychotherapy jargons.

Petersel's mission with My Wellbeing is to ease the stress and burden of connecting with a compatible therapist. She envisions a world in which going into therapy is just as normal, just as encouraged, as enjoyable and as accessible as going to the gym.

Since the launch of My Wellbeing in 2017 at the New York University Launchpad accelerator, and partnering with brands such as Birchbox, Yext and The Muse to bring health resources Mental more solid business and connecting more than 1,500 customers with therapist matches, Petersel is just starting innovative mental health services.

Petersel explained with me how she does things differently in the field of mental health, how she navigates in a thing called "Mentor Whiplash" and what was fundamental to her and the growth of My Wellbeing so far.

Below is a condensed version of our conversation.

Gilbert: Basically, what is the benefit of therapy?

Petersel: & nbsp; Therapy at its best is a rare opportunity to better understand who you are and to work for who you want to be.

Some people prefer a type of therapy that involves receiving very concrete goals and actions and working closely with the therapist as a responsibility partner to move forward. Other people prefer a more open and fluid safe space to unpack everything that goes through your head. For others, it's a bit of both.

The power of therapy lies in discovering patterns that we did not quite understand and that provide a space for thoughts and feelings that we might otherwise hide or sweep under the rug. For many, it is very helpful to have a therapist to discover these patterns.

Gilbert: How does My Wellbeing innovate in the field of mental health?

Petersel: Matching to find the right therapist is a totally new approach to increasing access to therapy services.

Through the research and associations we have achieved so far, we know that chemistry and therapist-client relationships are the most important factor in a successful therapeutic relationship.

Although we can not guarantee chemistry in the first match of course, we have created an experience for therapy seekers that saves time, gives them more clarity and helps them in their research and helps them find the therapist with whom they are most likely. have chemistry with, as soon as possible.

We strive to facilitate the search for a treatment.

Many therapists do not have a web presence, on purpose, and for those who list their practices on a repertoire site, there is not much difference between therapists and there is often a lot of jargon to describe their purpose and relevance. Context.

We are deciphering the jargon. We explain different therapy techniques in terms easier to understand for people who are not trained in therapy and who have no reason to know the acronyms. For example: Do you want to work with a therapist who gives you homework? As opposed to, are you interested in CBT?

Next, we send each therapy applicant we work with one therapist recommendation at a time, to minimize choice anxiety. If you've ever read Paradox of Choice or walked the grain aisle to the grocery store, you know how stressful it is to make a decision among a multitude of viable options.

More than 90% of the people we work with continue to work with their first game, and we are happy to discuss all the recommendations a person needs to trust them.

Gilbert: What was the biggest challenge to start My Wellbeing?

Petersel: The biggest challenge to start was to create enough conviction in myself and my intuition to make decisions effectively.

When I started My Wellbeing for the first time, I was struggling with one decision or another, and a mentor with whom I worked closely together said: Conviction is one of the most important aspects of the founder. You must trust yourself. It really stayed with me.

Gilbert: What has been the basis for the growth of My Wellbeing so far?

Petersel: Organize and prioritize.

My passion for mental health and my well-being and my general nature of great ideas have led me to think about 100 new ideas a day, if not more. I imagine that other founders and entrepreneurs have the same feeling!

I have put a lot of introspection and training to write what are the short, medium and long term goals of My Wellbeing, specifying what we need to do to get there and, literally, the number of days that are going to flow. to go to what. This gives a lot more structure to know if my team and I have time to think about other reflections that we prepare. It also helps us understand whether or not we have the time to say yes to some of the unpredictable opportunities or invitations that inevitably arise.

Gilbert: What was the most difficult part of the market adaptation?

Petersel:& nbsp; A very difficult question we face daily is: how to design a product or experience that speaks to each person, if each person is looking for something different?

Our approach is that we ask questions as often and openly as possible. We solicit feedback from people who have found their therapist through us and therapists we work with to find out what this experience has been and how we can help improve it.

It has also been helpful to think of each solution with the product and experience as a temporary solution that is the best solution at this particular time to meet those particular needs, with our particular budget.

This state of mind has released me in many ways. Rather than feeling that I engage myself to always have an answer, which gives me the feeling of being trapped or fearing failure, I pledge to choose the best answer for the moment, and then be open to learning and feedback I receive.

Gilbert: What is one of the biggest entrepreneurial lessons you've learned so far?

Petersel: Early on, I learned that I needed to strengthen my ability to filter comments. During NYU's Summer Launchpad, my advisors coined the term "Mentor Whiplash", which occurs when multiple advisors or mentors give you conflicting advice. If the person said to do option 1 and the person B says to do option 2, what do you do?

Integrating external advice with the way we build society is a form of art. I have come to learn with time and experience how to seek advice from specific mentors for specific reasons and to other mentors for other reasons. There is no one who knows everything. I consult various perspectives and comments on the map to make the decision that best suits My Well-being, based on our corporate culture, our budget and our needs at the time, and ultimately I listen to my guts

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Alyssa Petersel, founder and CEO of My WellbeingCaz VanDevere

Alyssa Petersel is the founder and CEO of My Wellbeing, a platform that links therapy seekers with therapist recommendations in New York.

By working as a social worker in outpatient mental health clinics, Petersel found that people looking for a therapist were overwhelmed by the process of finding a therapist – among all the options listed in the directories online, lack of clarity regarding the difference between therapists and lack of precision. information on the actual meaning of different psychotherapy jargons.

Petersel's mission with My Wellbeing is to ease the stress and burden of connecting with a compatible therapist. She envisions a world in which going into therapy is just as normal, just as encouraged, as enjoyable and as accessible as going to the gym.

Since the launch of My Wellbeing in 2017 at the New York University Launchpad accelerator, and partnering with brands such as Birchbox, Yext and The Muse to bring health resources Mental more solid business and connecting more than 1,500 customers with therapist matches, Petersel is just starting innovative mental health services.

Petersel explained with me how she does things differently in the field of mental health, how she navigates in a thing called "Mentor Whiplash" and what was fundamental to her and the growth of My Wellbeing so far.

Below is a condensed version of our conversation.

Gilbert: Basically, what is the benefit of therapy?

Petersel: Therapy at its best is a rare opportunity to better understand who you are and to work for who you want to be.

Some people prefer a type of therapy that involves receiving very concrete goals and actions and working closely with the therapist as a responsibility partner to move forward. Other people prefer a more open and fluid safe space to unpack everything that goes through your head. For others, it's a bit of both.

The power of therapy lies in discovering patterns that we did not quite understand and that provide a space for thoughts and feelings that we might otherwise hide or sweep under the rug. For many, it is very helpful to have a therapist to discover these patterns.

Gilbert: How does My Wellbeing innovate in the field of mental health?

Petersel: Matching to find the right therapist is a totally new approach to increasing access to therapy services.

Through the research and associations we have achieved so far, we know that chemistry and therapist-client relationships are the most important factor in a successful therapeutic relationship.

Although we can not guarantee chemistry in the first match of course, we have created an experience for therapy seekers that saves time, gives them more clarity and helps them in their research and helps them find the therapist with whom they are most likely. have chemistry with, as soon as possible.

We strive to facilitate the search for a treatment.

Many therapists do not have a web presence, on purpose, and for those who list their practices on a repertoire site, there is not much difference between therapists and there is often a lot of jargon to describe their purpose and relevance. Context.

We are deciphering the jargon. We explain different therapy techniques in terms easier to understand for people who are not trained in therapy and who have no reason to know the acronyms. For example: Do you want to work with a therapist who gives you homework? As opposed to, are you interested in CBT?

Next, we send each therapy applicant we work with one therapist recommendation at a time, to minimize choice anxiety. If you've ever read Paradox of Choice or walked the grain aisle to the grocery store, you know how stressful it is to make a decision among a multitude of viable options.

More than 90% of the people we work with continue to work with their first game, and we are happy to discuss all the recommendations a person needs to trust them.

Gilbert: What was the biggest challenge to start My Wellbeing?

Petersel: The biggest challenge to start was to create enough conviction in myself and my intuition to make decisions effectively.

When I started My Wellbeing for the first time, I was struggling with one decision or another, and a mentor with whom I worked closely together said: Conviction is one of the most important aspects of the founder. You must trust yourself. It really stayed with me.

Gilbert: What has been the basis for the growth of My Wellbeing so far?

Petersel: Organize and prioritize.

My passion for mental health and my well-being and my general nature of great ideas have led me to think about 100 new ideas a day, if not more. I imagine that other founders and entrepreneurs have the same feeling!

I have put a lot of introspection and training to write what are the short, medium and long term goals of My Wellbeing, specifying what we need to do to get there and, literally, the number of days that are going to flow. to go to what. This gives a lot more structure to know if my team and I have time to think about other reflections that we prepare. It also helps us understand whether or not we have the time to say yes to some of the unpredictable opportunities or invitations that inevitably arise.

Gilbert: What was the most difficult part of the market adaptation?

Petersel: A very difficult question we face daily is: how to design a product or experience that speaks to each person, if each person is looking for something different?

Our approach is that we ask questions as often and openly as possible. We solicit feedback from people who have found their therapist through us and therapists we work with to find out what this experience has been and how we can help improve it.

It has also been helpful for me to think of each solution with the product and experience as a temporary solution that is the best solution at this particular time to meet those particular needs, with our particular budget.

This state of mind has released me in many ways. Rather than feeling that I engage myself to always have an answer, which gives me the feeling of being trapped or fearing failure, I pledge to choose the best answer for the moment, and then be open to the knowledge and feedback that I receive.

Gilbert: What is one of the biggest entrepreneurial lessons you've learned so far?

Petersel: Early on, I learned that I needed to strengthen my ability to filter comments. During NYU's Summer Launchpad, my advisors coined the term "Mentor Whiplash", which occurs when multiple advisors or mentors give you conflicting advice. If the person said to do option 1 and the person B says to do option 2, what do you do?

Integrating external advice with the way we build society is a form of art. I have come to learn with time and experience how to seek advice from specific mentors for specific reasons and to other mentors for other reasons. There is no one who knows everything. I consult various perspectives and comments on the map to make the decision that best suits My Well-being, based on our corporate culture, our budget and our needs at the time, and ultimately I listen to my guts