Eleven sports will show free La Liga and Serie A on Facebook



<div _ngcontent-c14 = "" innerhtml = "

Cristiano Ronaldo's highly anticipated debut for Juventus will be broadcast live on Facebook in the UK and Ireland after the new Serie A rights holder, Eleven Sports, reaches an agreement with the social network to promote the launch. of his streaming service.

Eleven Sports offers channels in eight countries and broadcasts live sports to 17 million customers. The launch of its British and Irish platform is imminent, after snatching rights from the Spanish Liga to Sky and Italian Serie A to BT Sport.

Other notable coups include NBA basketball and UFC mixed martial arts, while the broadcaster also obtained the rights to Chinese, Dutch and Swedish football to expand its program. The first event to be broadcast live on the service will be the US PGA Golf Championship, which will take place later this week.

Cristiano Ronaldo of Juventus controls the ball during a Juventus training session on August 2, 2018 in Turin, Italy. (Photo by Valerio Pennicino – Juventus / Juventus via Getty Images)

Eleven Sports Facebook

Facebook will be the partner of Eleven Sports free-to-air (FTA), with at least one game per week La Liga and Series A to be broadcast live, while the first two days of the US PGA Championship will also be free. view. Games from other leagues will also be broadcast on the Eleven Sports Facebook page, as well as on magazine shows and on highlights, while the company is looking to establish itself as a good name. known on the sports television market in the United Kingdom.

This is a tactic that has been used successfully in other markets. For example, a live German Bundesliga match was made available to Polish viewers, while a French Ligue 1 match was broadcast in Belgium. BT Sport has already done the same in the past by broadcasting the UEFA Champions League and UEFA Europa League finals on YouTube free of charge, highlighting the changes in live sports broadcasting.

Analysts believe that in the future, consumers will simply choose from a range of OTT services (over the top) rather than paying for sports that they do not wish to. Such a platform is offered by the four major US sports leagues, while the Football League also has ambitious plans in parallel with its more conventional agreement with Sky Sports. Next season, the first live Premier League matches will be broadcast on Amazon Prime – the first time English high-flying football will be broadcast only on the Internet.

Diffusion offset

But Eleven Sports is arguably the most important development to date in this audio-visual shift – at least in the UK. It is still in talks with the "other" operators because it seeks to make its channels available as widely as possible, and it is likely that this agnostic approach "will be adopted by others.

Earlier this year, the Rugby Pro 14 competition signed an agreement with Premier Sports that will see every game live – this is the first time this has happened. Premier Sports is available on most major TV channels, but can also be viewed via a dedicated application on mobile devices.

Although Sky Sports is available via NOW TV and BT Sport via an app, these two services are considerably more expensive than the cost of 7 to 10 of a streaming service like Eleven Sports or Premier Sports.

Marco Asensio, Real Madrid's No. 20, celebrates with his team-mates after scoring a goal against Juventus in the second half at the 2018 International Champion's Cup at FedExField on August 4, 2018 in Landover, Maryland. (Photo by Patrick McDermott / Getty Images)

It remains to be seen if this premium can be maintained at a time when BT and Sky both lose rights to the content. The lion's share in the Premier League matches is still broadcast live on Sky and BT, while most national sports is still the preserve of traditional broadcasters.

For sports fans in general who want to watch everything, the presence of so many players could make things expensive. But for those watching specific sports and competitions, the advent of streaming will result in greater flexibility, lower cost and more content.

As for Facebook, the agreement will contribute to its goal of getting users to spend more time on the platform – and watching ads. He signed an agreement with Major League Baseball (MLB) to broadcast one game a week, while making an ultimately unsuccessful $ 600 million bid to show the first Indian Cricket League (IPL) in 2017.

All these stories have a common thread: the power of live sports to bring users onto a platform in an era of unprecedented competition to attract people's attention.

& nbsp;

">

Cristiano Ronaldo's highly anticipated debut for Juventus will be broadcast live on Facebook in the UK and Ireland after the new Serie A rights holder, Eleven Sports, reaches an agreement with the social network to promote the launch. of his streaming service.

Eleven Sports offers channels in eight countries and broadcasts live sports to 17 million customers. The launch of its British and Irish platform is imminent, after snatching rights from the Spanish Liga to Sky and Italian Serie A to BT Sport.

Other notable coups include NBA basketball and UFC mixed martial arts, while the broadcaster also obtained the rights to Chinese, Dutch and Swedish football to expand its program. The first event to be broadcast live on the service will be the US PGA Golf Championship, which will take place later this week.

Cristiano Ronaldo of Juventus controls the ball during a Juventus training session on August 2, 2018 in Turin, Italy. (Photo by Valerio Pennicino – Juventus / Juventus via Getty Images)

Eleven Sports Facebook

Facebook will be the partner of Eleven Sports free-to-air (FTA), with at least one game per week La Liga and Series A to be broadcast live, while the first two days of the US PGA Championship will also be free. view. Games from other leagues will also be broadcast on the Eleven Sports Facebook page, as well as on magazine shows and on highlights, while the company is looking to establish itself as a good name. known on the sports television market in the United Kingdom.

This is a tactic that has been used successfully in other markets. For example, a live German Bundesliga match was made available to Polish viewers, while a French Ligue 1 match was broadcast in Belgium. In the past, BT Sport has presented similar projects by presenting the UEFA Champions League and UEFA Europa League finals on YouTube free of charge, highlighting the changes in live sports broadcasting.

Analysts believe that in the future, consumers will simply choose from a range of OTT services (over the top) rather than paying for sports that they do not wish to. Such a platform is offered by the four major US sports leagues, while the Football League also has ambitious plans in parallel with its more conventional agreement with Sky Sports. Next season, the first live Premier League matches will be broadcast on Amazon Prime – the first time English high-flying football will be broadcast only on the Internet.

Diffusion offset

But Eleven Sports is arguably the most important development to date in this audio-visual shift – at least in the UK. It is still in talks with "other" operators as it seeks to make its channels available as widely as possible, and it is likely that this platform-independent approach will be embraced by others.

Earlier this year, the Rugby Pro 14 competition signed an agreement with Premier Sports that will see every game live – this is the first time this has happened. Premier Sports is available on most major TV channels, but can also be viewed via a dedicated application on mobile devices.

Although Sky Sports is available via NOW TV and BT Sport via an app, these two services cost considerably more than the cost of £ 7 to £ 10 a streaming service like Eleven Sports or Premier Sports.

Marco Asensio, Real Madrid's No. 20, celebrates with his team-mates after scoring a goal against Juventus in the second half at the 2018 International Champion's Cup at FedExField on August 4, 2018 in Landover, Maryland. (Photo by Patrick McDermott / Getty Images)

It remains to be seen whether this premium can be maintained at a time when BT and Sky both lose rights to the content. However, the lion's share of Premier League matches is still broadcast live on Sky and BT. the preserve of traditional broadcasters.

For sports fans in general who want to watch everything, the presence of so many players could make things expensive. But for those watching specific sports and competitions, the advent of streaming will result in greater flexibility, lower cost and more content.

As for Facebook, the agreement will contribute to its goal of getting users to spend more time on the platform – and watching ads. He signed an agreement with Major League Baseball (MLB) to broadcast one game a week, while making an ultimately unsuccessful $ 600 million bid to show the first Indian Cricket League (IPL) in 2017.

All these stories have a common thread: the power of live sports to bring users onto a platform in an era of unprecedented competition to attract people's attention.