How an airplane crash led to a franchise startup


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A PPW studio & nbsp; The & nbsp;FitFormer ™ProWorks Pilates

Most people create a new franchise company based on an existing business, while some may have an idea or concept that lends itself to franchising. This is rare when a franchise like Pilates ProWorks emerges from a business born of a personal situation such as a plane crash.

That was in 1994 and Oscar Sanin was in a single-engine four-passenger plane coming from Bogota, Colombia when the engine broke down. Oscar recounts his experience: "The plane landed on a street and then crashed into a house. Fortunately, everyone survived, with the exception of the passengers and myself, who were seriously injured. After spending two months in the convalescent hospital, I followed a rehabilitation program. After a few years in the program, Oscar said he felt better, unless his back started hurting him and the pain prevented him from walking in. His doctor told him that 39; he would probably need surgery, but before engaging, he suggested to Oscar to try Pilates. "In a week, I was stunned to find the positive impact of the Pilates method on my back. I started a Pilates diet and I was amazed by the strength and the improvements I've gained in so not much time."

However, being 5 '10' 'Oscar did not like the machines he was working on. He felt that they were uncomfortable and that the lessons were expensive. Given the commercial potential offered by Pilates, Oscar met with the largest manufacturer of Pilates machines. The company did not want to work with Oscar to manufacture a different model, so Oscar called on the services of a fitness consultant and an industrial architect to design a new machine. The result is that the FitFormer ™ is a longer, wider and more comfortable machine designed for a full body workout and patented by Oscar. "I decided to test the FitFormer in a friend's studio in Palm Springs, California. After a few weeks, my friend told me that my machine had responded very well and that his customers had a hard time using it. This result prompted Oscar to launch Pilates ProWorks in 2009 and open a studio in San Francisco with his wife Taylor Carter. "I have attracted such an audience during classes in San Francisco and I have finally opened five other sites in different cities. One of the main reasons for my opening in different cities was that San Francisco was a pretty unique market. I wanted to test the concept elsewhere. Despite the demands of franchising, Oscar was reluctant to lose control of his brand and his business. In 2015, Oscar finally decided to launch its franchise program. & Nbsp; However, even with the launch of the new franchise, he remained somewhat hesitant to grant it to others.

Oscar SaninProWorks Pilates

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"It took me a few years to build confidence in the new franchise project, and since mid-2017 we have 17 branches, including one in Seattle, where we lost a place in Sonoma due to severe fires. We plan to open two units in the next six months, and we are working on a local representative option that should begin in November, and we are very excited about it! "

Investment in a ProWorks Pilates franchise ranges from $ 167,470 to $ 567,203, excluding ER costs, and a studio can range from 2,400 to 4,000 square feet.

After 35 years in the franchise business, I have witnessed many unique situations. However, Oscar Sanin, who survived the crash of his plane, built a new fitness machine and launched the successful franchise concept.

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A PPW studio The FitFormer ™ProWorks Pilates

Most people create a new franchise company based on an existing business, while some may have an idea or concept that lends itself to franchising. This is rare when a franchise like Pilates ProWorks emerges from a business born of a personal situation such as a plane crash.

That was in 1994 and Oscar Sanin was in a single-engine four-passenger plane coming from Bogota, Colombia when the engine broke down. Oscar recounts his experience: "The plane landed on a street and then crashed into a house. Fortunately, everyone survived, with the exception of the passengers and myself, who were seriously injured. After spending two months in the convalescent hospital, I followed a rehabilitation program. After being enrolled in the program for a few years, Oscar said he felt better except that his back was starting to hurt him and that the pain was making it difficult for him to walk. His doctor told him that he would probably need surgery, but before committing, he suggested to Oscar to try Pilates. "In a week, I was stunned to see the positive impact of Pilates on my back. I started a Pilates diet and I was amazed by the strength and improvements I have gained in so little time. "

However, being 5 '10' 'Oscar did not like the machines he was working on. He felt that they were uncomfortable and that the lessons were expensive. Given the commercial potential offered by Pilates, Oscar met with the largest manufacturer of Pilates machines. The company did not want to work with Oscar to manufacture a different model, so Oscar called on the services of a fitness consultant and an industrial architect to design a new machine. The result is that the FitFormer ™ is a longer, wider and more comfortable machine designed for a full body workout and patented by Oscar. "I decided to test the FitFormer in a friend's studio in Palm Springs, California. After a few weeks, my friend told me that my machine had responded very well and that his customers had a hard time using it. This result prompted Oscar to launch Pilates ProWorks in 2009 and open a studio in San Francisco with his wife Taylor Carter. "I have attracted such an audience during classes in San Francisco and I have finally opened five other sites in different cities. One of the main reasons for my opening in different cities was that San Francisco was a pretty unique market. I wanted to test the concept elsewhere. Despite the demands of franchising, Oscar was reluctant to lose control of his brand and his business. In 2015, Oscar finally decided to launch its franchise program. However, even with the launch of the new franchise, he remained somewhat hesitant to grant it to others.

Oscar SaninProWorks Pilates

"It took me a few years to build confidence in the new franchise project, and since mid-2017 we have 17 branches, including one in Seattle, where we lost a site in Sonoma due to severe fires. We are aiming to open two units in the next six months and are working on a regional representative option that we hope to be able to start in November and we are very excited about what's next! "

Investment in a ProWorks Pilates franchise ranges from $ 167,470 to $ 567,203, excluding ER costs, and a studio can range from 2,400 to 4,000 square feet.

After 35 years in the franchise business, I have witnessed many unique situations. However, Oscar Sanin, who survived the crash of his plane, built a new fitness machine and launched the successful franchise concept.