Earning money or earning money: that 's the question!



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Earning money or earning money requires a full time commitment from a startup founder. Anyway, a business needs money to adapt and if a company has customers, it absolutely helps closing the investments.Atommomo

Every founder / CEO of start-up constantly thinks about the money. Do we have enough? Should I increase more? Where will it allow me to go with my company? In the world of startups, raising large funds is often considered a success and a top priority for anyone running a business. It seems that success is often measured by the amount of investment you have invested in your startup. If you do not have a big investment, you can be treated as a failure, even if you make a profit. You often receive questions such as "Is everything okay?", "Is your business not doing too well?" Or "Are you struggling to gain scale?" According to my observation, startups that invest little and are able to earn money and the success of the scale – even making profits – may be poorly perceived compared to the biggest startups, who have collected hundreds of millions of dollars and sell a large part of their business to investors. Examples such as & nbsp; AirBnB or Uber that generated $ 4.4 billion (AirBnB) or $ 21.7 billion (Uber) have become role models for all budding entrepreneurs, but is the investment really the right indicator to define the success of startups?

It is very important to realize that this really differs from one startup to another, with each founder and each company taking a different path. However, one thing is common to all: considerable efforts are needed to raise funds or generate revenue, which can divert the founder's time and attention from the actual work the startup is asking for. Here are some lessons that I learned from both sides of the fence while raising money and earning money.

Lesson # 1: Earning Money or Earning Money is a Full Time Commitment

It takes a lot of time to raise money. Setting up meetings, preparing, conducting meetings and following up on questions and answers can easily take hours and days. If a founder feels like you can raise money OR manage your business, while focusing on other tasks, you'll soon discover that it's impossible to do it. That's why I understood very early that the time you spent on fundraising is the actual indicator to measure your success. Indeed, the faster you close a round, the sooner you can return to work and earn money. Therefore, you must commit to one or the other and dedicate all your efforts, your time and your intelligence to do it.

One thing to keep in mind, however, is that if you focus on earning money, this will often lead you to fundraising. Which investor would not want to invest in a startup that has customers and generates a lot of revenue? And if your earnings are sufficient for growth, you will have the immense satisfaction of being able to grow your business organically without the hassle and pressure of venture capitalists. But to find the right market and support the development and distribution, you will be fully booked, with no time for other tasks, which will leave you with the difficult decision of choosing between harvesting money or do it.

Lesson # 2: Making money does not always mean you have a business, but it's inevitable if you want to develop a start-up

It is very important to realize that if you convince one or more investors to invest in your company, it does not necessarily mean that you: to have a company rather than that may mean that you have a good assumption of potentially reach a market with many customers in the future. If you are at an early stage of startup, your idea can still be very abstract, far from the reality of being implemented and used by millions of customers. And since the number of investors represents only a very small sample of the total population, it is not even representative of how a real customer could respond to your company's offers. Therefore, it is essential not to let the fundraising or investment make you lose the passion to find the right product market to create a real business.

However, if you have customers, recurring revenue, and a product that solves a serious problem, financing can quickly move your startup to a higher level. This is extremely important in today's competitive markets, where speed and scale distinguish winners from losers, especially in the field of technology, where new innovations are copied in no time. Similarly, when your business is about to start, you will need investments to increase the size of your team, serve more customers, and make your solution more robust and reliable over time.

# 3 lesson: Making it profitable initially does not always mean that your business is scalable, but shows that you have customers

In recent years, I've seen some startups become quickly profitable but fail to outpace the initial clientele. They often work with a lean team and provide high margin products or services. However, various configurations can be profitable if you keep the basic costs of running the boot to a minimum. This may mean that a single freelancer who receives initial payments for his services can also be considered profitable, but his business model and strategy would not necessarily allow him to generate multi-million dollar income . To achieve this goal, you are ultimately looking for a sustainable and repeatable business in which you are not just tied to sales or one-off workforces.

Therefore, as a profitable company, you should be even more paranoid because human beings tend to seek comfort. Without the pressure of lost investments, growth can only be created by pushing the boundaries and questioning the repeatability and scalability of your business.

A balance between raising and earning money to keep you on the cutting edge

The success of a start-up is not about raising or making money, but taking advantage of both in an alternative way ensures that your startup will never stop growing. Focusing on revenue generation and client research right from the start is an asset, which should be fueled by larger scale investments, then increase again to increase your income and lift another round to grow again.

For many entrepreneurs, it is difficult to know in which direction to go for money in relation to the money, but if you make sure to make one or the other commitment to 100%, you can be sure that you will succeed. In addition, it's important to understand the stage, the speed of the market, and other external threats to your startup while managing the internal levers of scalability. Only then will you be able to ensure that you do not focus solely on breeding or manufacturing, but that you time each one appropriately. In the end, finding customers who pay for and use everything your business creates always creates investments that are higher than investments, because once you have paying customers, other investments will follow.

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Earning money or earning money requires a full time commitment from a startup founder. Anyway, a business needs money to adapt and if a company has customers, it absolutely helps closing the investments.Atommomo

Every founder / CEO of startups constantly thinks about money. Do we have enough? Should I increase more? Where will it allow me to go with my company? In the world of startups, raising large funds is often considered a success and a top priority for anyone running a business. It seems that success is often measured by the amount of investment you have invested in your startup. If you do not have a big investment, you can be treated as a failure, even if you make a profit. You often receive questions such as "Is everything okay?", "Is your business not doing too well?" Or "Are you struggling to gain scale?" According to my observation, startups that invest little and are able to earn money and the success of the scale – even making profits – may be poorly perceived compared to the biggest startups, who have collected hundreds of millions of dollars and sell a large part of their business to investors. Examples such as AirBnB or Uber that yielded $ 4.4 billion (AirBnB) or $ 21.7 billion (Uber) have become models for all budding entrepreneurs, but is the investment really the right one? indicator to define the success of a startup?

It is very important to realize that this really differs from one startup to another, with each founder and each company taking a different path. However, one thing is common to all: considerable efforts are needed to raise funds or generate revenue, which can divert the founder's time and attention from the actual work the startup is asking for. Here are some lessons that I learned from both sides of the fence while raising money and earning money.

Lesson # 1: Earning Money or Earning Money is a Full Time Commitment

It takes a lot of time to raise money. Setting up meetings, preparing, conducting meetings and following up on questions and answers can easily take hours and days. If a founder feels like you can raise money OR manage your business, while focusing on other tasks, you'll soon discover that it's impossible to do it. That's why I understood very early that the time you spent on fundraising is the actual indicator to measure your success. Indeed, the faster you close a round, the sooner you can return to work and earn money. Therefore, you must commit to one or the other and dedicate all your efforts, your time and your intelligence to do it.

One thing to keep in mind, however, is that if you focus on earning money, this will often lead you to fundraising. Which investor would not want to invest in a startup that has customers and generates a lot of revenue? And if your earnings are sufficient for growth, you will have the immense satisfaction of being able to grow your business organically without the hassle and pressure of venture capitalists. But to find the right market and support the development and distribution, you will be fully booked, with no time for other tasks, which will leave you with the difficult decision of choosing between harvesting money or do it.

Lesson # 2: Making money does not always mean you have a business, but it's inevitable if you want to develop a start-up

It is very important to realize that if you convince one or more investors to invest in your company, it does not necessarily mean that you: to have a company rather than that may mean that you have a good assumption of potentially reach a market with many customers in the future. If you are at an early stage of startup, your idea can still be very abstract, far from the reality of being implemented and used by millions of customers. And since the number of investors represents only a very small sample of the total population, it is not even representative of how a real customer could respond to your company's offers. Therefore, it is essential not to let the fundraising or investment make you lose the passion to find the right product market to create a real business.

However, if you have customers, recurring revenue, and a product that solves a serious problem, financing can quickly move your startup to a higher level. This is extremely important in today's competitive markets, where speed and scale distinguish winners from losers, especially in the field of technology, where new innovations are copied in no time. Similarly, when your business is about to start, you will need investments to increase the size of your team, serve more customers, and make your solution more robust and reliable over time.

# 3 lesson: Making it profitable initially does not always mean that your business is scalable, but shows that you have customers

In recent years, I've seen some startups become quickly profitable but fail to outpace the initial clientele. They often work with a lean team and provide high margin products or services. However, various configurations can be profitable if you keep the basic costs of running the boot to a minimum. This may mean that a single freelancer who receives initial payments for his services can also be considered profitable, but his business model and strategy would not necessarily allow him to generate multi-million dollar income . To achieve this goal, you are ultimately looking for a sustainable and repeatable business in which you are not just tied to sales or one-off workforces.

Therefore, as a profitable company, you should be even more paranoid because human beings tend to seek comfort. Without the pressure of lost investments, growth can only be created by pushing the boundaries and questioning the repeatability and scalability of your business.

A balance between raising and earning money to keep you on the cutting edge

The success of a start-up is not about raising or making money, but taking advantage of both in an alternative way ensures that your startup will never stop growing. Focusing on revenue generation and client research right from the start is an asset, which should be fueled by larger scale investments, then increase again to increase your income and lift another round to grow again.

For many entrepreneurs, it is difficult to know in which direction to go for money in relation to the money, but if you make sure to make one or the other commitment to 100%, you can be sure that you will succeed. In addition, it's important to understand the stage, the speed of the market, and other external threats to your startup while managing the internal levers of scalability. Only then will you be able to ensure that you do not focus solely on breeding or manufacturing, but that you time each one appropriately. In the end, finding customers who pay for and use everything your business creates always creates investments that are higher than investments, because once you have paying customers, other investments will follow.