How to use your tools so that they do not belong to you



<div _ngcontent-c14 = "" innerhtml = "

Stress via Shutterstock

New Yorker Robert Mapplethorpe was one of the most famous photographers of the twentieth century. . .and its tools approach offers lessons to entrepreneurs today.

In 1970, a friend lent a 360 Land camera to Mapplethorpe. It was a clumsy black and silver device but technically simple. He turned to the camera as a creative expression tool because "it was more honest".

Later in his career, Mapplethorpe could afford better tools, but he still used his technically simple camera.

Mapplethorpe's work was explicitly creative, but entrepreneurs interested in innovation can also learn from his approach.

I'm talking about people wondering what is the better productivity tool available today, and what application or service is ideal to find more customers, fans or followers.

Although digital tools can solve many problems, the law of diminishing returns settles quickly if you are obsessed with them.

Here's how you can avoid this problem.

Limit yourself to a few selected tools

"If a day goes by without me doing anything related to photography, it's as if I have neglected something essential to my existence, as if I had forgotten to wake up."

Although Mapplethorpe was able to use more expensive and more powerful devices, he was only able to take pictures with a cheaper camera for a better budget in order to become a better photographer.

Write via Shutterstock

A writer may decide to use a familiar program to write his book rather than worry about the latest self-publishing software. An entrepreneur running a new online business may be limited to one messaging service provider rather than worrying about advanced marketing automation tools.

Thus, the writer and the entrepreneur can focus on improving their trades and on acquiring clients or readers instead of worrying about the latest digital application, his or her preferences, updates, passwords, etc.

Put the job first

"I am obsessed with beauty. I want everything to be perfect, and of course that's not the case. And it is a difficult place because you are never satisfied. "

Mapplethorpe learned for himself what a good photo looks like by taking pictures rather than paying for expensive photography classes. He learned by doing.

Similarly, an entrepreneur who wants to launch a profitable website does not need to master WordPress before he can launch his site.

Instead, he could focus on solving the problem of attracting customers to the web pages of a new site. In turn, answering this question should teach the entrepreneur what good website content looks like. And in doing so, they will gain secondary skills such as WordPress, design, etc.

Use constraints

"With photography, you focus; you put a lot of energy in short moments, then you move on to something else. "

The constraints are conducive to creativity. Mapplethorpe's is limited to using black-and-white photographs for many of his exhibitions rather than being obsessed with color.

Let's say you worry about not having a lot of money to start your dream business. You can not afford to invest in activities such as advertising your products or services on Google or Facebook.

Now you can stay awake at 3:43 in the morning worrying about what you are missing – or you could use the money constraint to invest in a unique and affordable source of traffic, which does not cost much.

For example, you can study how to optimize your site so that it is organically ranked in Google and attracts free and quality traffic.

Think via Shutterstock

Treat before tools

I like tools as much as the next person, but sometimes the tools hinder the productive work.

In some ways, the tools we use are broken. They force us to click, press, touch, slide, shoot and shoot. They demand our attention and move us away from our work.

The trick is to understand the contents of your toolbox and the time when you need a particular application, product or service to solve a problem.

In the end, your job or business should precede any tool.

">

New Yorker Robert Mapplethorpe was one of the most famous photographers of the twentieth century. . .and its tools approach offers lessons to entrepreneurs today.

In 1970, a friend lent a 360 Land camera to Mapplethorpe. It was a clumsy black and silver device but technically simple. He turned to the camera as a creative expression tool because "it was more honest".

Later in his career, Mapplethorpe could afford better tools, but he still used his technically simple camera.

Mapplethorpe's work was explicitly creative, but entrepreneurs interested in innovation can also learn from his approach.

I'm talking about people wondering what is the best productivity tool available today and what application or service is ideal for finding more customers, fans or followers.

Although digital tools can solve many problems, the law of diminishing returns settles quickly if you are obsessed with them.

Here's how you can avoid this problem.

Limit yourself to a few selected tools

"If a day goes by without me doing anything related to photography, it's as if I have neglected something essential to my existence, as if I had forgotten to wake up."

Although Mapplethorpe was able to use more expensive and more powerful devices, he was only able to take pictures with a cheaper camera for a better budget in order to become a better photographer.

A writer may decide to use a familiar program to write his book rather than worry about the latest self-publishing software. An entrepreneur running a new online business may be limited to one messaging service provider rather than worrying about advanced marketing automation tools.

Thus, the writer and the entrepreneur can focus on improving their trades and on acquiring clients or readers instead of worrying about the latest digital application, his or her preferences, updates, passwords, etc.

Put the job first

"I am obsessed with beauty. I want everything to be perfect, and of course that's not the case. And it is a difficult place because you are never satisfied. "

Mapplethorpe learned for himself what a good photo looks like by taking pictures rather than paying for expensive photography classes. He learned by doing.

Similarly, an entrepreneur who wants to launch a profitable website does not need to master WordPress before he can launch his site.

Instead, he could focus on solving the problem of attracting customers to the web pages of a new site. In turn, answering this question should teach the entrepreneur what good website content looks like. And in doing so, they will gain secondary skills such as WordPress, design, etc.

Use constraints

"With photography, you focus; you put a lot of energy in short moments, then you move on to something else. "

The constraints are conducive to creativity. Mapplethorpe's is limited to using black-and-white photographs for many of his exhibitions rather than being obsessed with color.

Say you are worried about not having a lot of money to start the business of your dreams. You can not afford to invest in activities such as advertising your products or services on Google or Facebook.

Now you can stay awake at 3:43 in the morning worrying about what you are missing – or you could use the money constraint to invest in a unique and affordable source of traffic, which does not cost much.

For example, you can study how to optimize your site so that it is organically ranked in Google and attracts free and quality traffic.

Think via Shutterstock

Treat before tools

I like tools as much as the next person, but sometimes the tools hinder the productive work.

In some ways, the tools we use are broken. They force us to click, press, touch, slide, shoot and shoot. They demand our attention and move us away from our work.

The trick is to understand the contents of your toolbox and the time when you need a particular application, product or service to solve a problem.

In the end, your job or business should precede any tool.