What you can learn about the success of Malcolm Gladwell



<div _ngcontent-c14 = "" innerhtml = "

Success via Shutterstock

Malcolm Gladwell's popular books include Blink, outliers, and The tipping point. His work is often cited by people from business and non-business.

It seems that Gladwell has been successful for years, but he spent his early career fighting to be recognized for his work.

Even if you are not a writer like Gladwell, you can also apply Gladwell's approach to help your products, services and ideas succeed as well.

Test your ideas

Gladwell spends hundreds of hours talking to writers and sending them ideas he wants to use for his future books. He also speaks in public of ideas from old books and explores new ideas in his "Revisionist History" podcast.

Speaking, for example, he measures the reaction of his audience to determine what is interesting or boring. Gladwell also uses the arguments of his audience to improve the quality of his ideas.

This practice of publicly testing ideas helps Gladwell learn to express himself more clearly and concisely. He is also able to decide to develop or cut future work.

In his Master class, he explains, "Explaining an idea to someone else is a great way to know how to tell the story."

You can test business ideas by sending an email to peers and asking for feedback, showing customers the first versions of your work and getting iterative comments rather than waiting for the end of your product or service. .

Do it, then promote it

Gladwell's first fiction book, The tipping point, is one of his most famous works. In this book, he explains that little can make a big difference.

Gladwell uses the 80/20 principle of Pareto as an example. This law stipulates that 80% of the work is done by 20% of the participants.

however, The tipping point It was not a huge success. . at least at the beginning.

Gladwell said, "The book did not work well at first." I told myself that if I kept turning and continued to talk about it, it could revive. endless promotions for two years. "

The tipping point finally entered the New York Times list of bestsellers in paperback form and, according to Gladwell, "it's when it was a successful book."

It's good to work on your product or service in isolation until it is good enough to publish it. But your work does not stop there.

Spend time meeting your potential customers. Promote your product or service in the right places. Use patience until your marketing strategies apply.

Handshake via Shutterstock

Avoid excessive ownership of your product

Gladwell was surprised by the ideas in his book Outliers, including the idea of ​​mastering a skill requiring 10,000 hours – or ten years – of deliberate practice.

He said he found himself in a curious position where the ideas and arguments of the book were often misinterpreted by others.

Gladwell said:

Once you have written something, it no longer belongs to you. It belongs to your readers. When your readers buy your book, they actually buy your ideas and your ideas become theirs.

When a person buys your product or service, you may be surprised to see what your customers or subscribers use, like, or do not like. You can tackle this problem by recruiting beta clients or first.

A beta client will provide private feedback on your product or service before it is released. However, a reviewer will comment on Amazon, Trustpilot, or elsewhere after publishing your product.

You can address immediately the first type of comments and the second in the long term. It's up to you to decide what answers address and to transmit.

Feedback via Shutterstock

Your tipping point

Gladwell is a successful professional copywriter, in part because he understands the difficulties and desires of his audience. He is able to take ideas from different industries and present them in a unique way, to please his audience.

Even if you do not have the ambition to become a professional copywriter, you can use small elements of Gladwell's approach and make a big difference to your product, your service or your ideas.

">

Malcolm Gladwell's popular books include Blink, outliers, and The tipping point. His work is often cited by people from business and non-business.

It seems that Gladwell has been successful for years, but he spent his early career struggling to get recognition for his work.

Even if you are not a writer like Gladwell, you can also apply Gladwell's approach to help your products, services and ideas succeed as well.

Test your ideas

Gladwell spends hundreds of hours talking to writers and sending them ideas he wants to use for his future books. He also speaks in public of ideas from old books and explores new ideas in his "Revisionist History" podcast.

Speaking, for example, he measures the reaction of his audience to determine what is interesting or boring. Gladwell also uses the arguments of his audience to improve the quality of his ideas.

This practice of publicly testing ideas helps Gladwell learn to express himself more clearly and concisely. He is also able to decide to develop or cut future work.

In his Master class, he explains, "Explaining an idea to someone else is a great way to know how to tell the story."

You can test business ideas by sending an email to peers and asking for feedback, showing customers the first versions of your work and getting iterative comments rather than waiting for the end of your product or service. .

Do it, then promote it

Gladwell's first fiction book, The tipping point, is one of his most famous works. In this book, he explains that little can make a big difference.

Gladwell uses the 80/20 principle of Pareto as an example. This law stipulates that 80% of the work is done by 20% of the participants.

however, The tipping point It was not a huge success. . at least at the beginning.

Gladwell said, "The book did not work well at first … I thought if I kept turning and continued to talk about it, it might come back to life. endless promotions for two years. "

The tipping point finally entered the New York Times The list of bestsellers in the form of a paperback and, according to Gladwell, "that's where it was a bestseller"

It's good to work on your product or service in isolation until it is good enough to publish it. But your work does not stop there.

Spend time meeting your potential customers. Promote your product or service in the right places. Use patience until your marketing strategies apply.

Handshake via Shutterstock

Avoid excessive ownership of your product

Gladwell was surprised by the ideas in his book Outliers, including the idea of ​​mastering a skill requiring 10,000 hours – or ten years – of deliberate practice.

He said he found himself in a curious position where the ideas and arguments of the book were often misinterpreted by others.

Gladwell said:

Once you have written something, it no longer belongs to you. It belongs to your readers. When your readers buy your book, they actually buy your ideas and your ideas become theirs.

When a person buys your product or service, you may be surprised to see what your customers or subscribers use, like, or do not like. You can tackle this problem by recruiting beta clients or first.

A beta client will provide private feedback on your product or service before it is released. However, a reviewer will comment on Amazon, Trustpilot, or elsewhere after publishing your product.

You can address immediately the first type of comments and the second in the long term. It's up to you to decide which answers to address and which ones to transmit.

Feedback via Shutterstock

Your tipping point

Gladwell is a successful professional copywriter, in part because he understands the difficulties and desires of his audience. He is able to take ideas from different industries and present them in a unique way, to please his audience.

Even if you do not have the ambition to become a professional copywriter, you can use small elements of Gladwell's approach and make a big difference to your product, your service or your ideas.