Walmart launches holiday season in the US with fast pay, digital store cards

NEW YORK (Reuters) – Walmart Inc. said on Tuesday that it will offer faster purchases in its stores and easier navigation with digital maps indicating the exact locations of the products, as it will be a larger portion of buyers' gift budgets this Christmas season grasps.

FILE PHOTO: The Walmart logo is displayed on a screen on the floor of the New York Stock Exchange (NYSE) in New York, USA, May 1, 2018. REUTERS / Brendan McDermid

The retailer is also pleased with the amount of inventory he has in stock, said Steve Bratspies, senior merchandising officer at Walmart. Online sales suffered during the same period last year, as Walmart added more holiday goods such as electronics, toys and gifts, but not enough everyday items in stock.

Walmart announced his plans for the Christmas season in November and December at a press conference. The last two months of the year are crucial for retailers when they book an oversized portion of their annual sales and profits.

Walmart's new "Check out with Me" feature allows customers to bypass checkouts and to pay for items in the product section they are shopping in.

The company will also carry a wider range of toys, electronics, fashion and home products into its stores and on its revamped website, which the retailer hopes will increase sales.

Walmart has added more than 2,000 brands online, said Scott Hilton, Chief Revenue Officer, Walmart E-Commerce, USA, to reporters. Content on the site ranges from a new Deals Hub to gift guides and Ellen's monthly Ellen's list of talk show host Ellen DeGeneres, he said.

Walmart also offers free two-day shipping on orders over $ 35. This qualifies millions of items sold directly to buyers and products sold by third-party vendors.

Rival Target Corp's one-up rivals last week when it announced it will offer free two-day shipping for items from November 1st to December 22nd with no minimum order or membership.

In August, Walmart said it has significantly increased the selection of toys in its stores and online for the holiday season. She expanded her stores by 30 percent and expanded her online selection by 40 percent.

Bratspies said the company has steadily expanded the toy storage space in 235 stores this year after the collapse of Toys R Us.

Reporting by Nandita Bose in New York; Editing by Dan Grebler

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