Your voice messages are always part of a broader awareness strategy. A voice message must accompany an email, or vice versa, and refer.
When you record a voice message for your prospect, follow up with an email. It's there that you include what Michael calls the coup de grace. In your email, provide a link to your online calendar. This way, if a potential customer is willing to talk to you, he can display the time in your calendar in one click.
Example: If your team is about to be developed in these areas, plan a quick call to find out if we would be a good choice. Use this link to schedule an individual call with me.
Let them choose the time instead of asking them if a specific time works.
This elimination strategy helped Michael to increase his response rate.
You can watch the full presentation of Michael, or one of our other top sales speakers, on demand by signing up today.
We hope these tips will help you create a memorable second voice message. However, remember that a good voicemail is only one element of a broader awareness strategy. If you really want to increase the response rate of your prospects, combine a memorable voice message that arouses their interest with an email that reminds them.
Have you ever tried to leave a voice message to your potential customer? Have you been able to convert that into sales? Share your experience in the comments section below!
Following: The anatomy of a successful cold call
Editor's Note: This position was published on April 18, 2016 and has been updated to improve its quality and relevance.