How Any Business Can Become Part of Downtown Events By Becoming Mobile


Haley, Jamie and Karlie dispense ice cream in their mobile cooler

Rather than sitting all night on a booth, Haley, Jamie and Karlie from Umpqua Bank walked around and made people happy at the first Thursday event in downtown Colfax, Washington.

When organizing events downtown, businesses that are not located sometimes feel excluded. A bank, which is not downtown, has found a great way to participate in the first Thursday's entertainment in downtown Colfax, Washington.

They could have done what other groups do, set up a booth on the sidewalk, distribute their ads and talk to people. They were smart, though, and did not stand. They became mobile.

The bank has an insulated cooler. They filled it with ice cream bars, ice lollies and frozen treats. Then they put him in a wagon and surrounded him throughout the evening, giving them a cool kindness.

Was it an effective advertisement for their business? I can not say, but I can tell you that it was an effective strengthening of the community.

Here's your mission: determine how you could participate in the next downtown event using mobile technology.

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About Becky McCray

Becky launched Small Biz Survival in 2006 to share stories and ideas of building businesses and rural communities with other small businessmen. She and her husband own an Alva, Oklahoma liquor store and a small ranch nearby. Becky is an international speaker on small business.

  • What business does every small town need? A store filled with small retail spaces – November 5, 2018
  • How Any Business Can Become Part of Downtown Events By Becoming Mobile 29th October 2018
  • Support local entrepreneurship by awarding corporate awards to rising stars – 22 October 2018
  • Why do people say that there is nothing to do here, so do not come to our concerts? – 15 October 2018
  • Need more volunteers? Give everyone a small role – 8th of October 2018
  • Retailers: Fill in all the empty spaces, from floor to ceiling – 1st of October 2018
  • Container companies in the city center: do not make this big mistake – September 24, 2018
  • Easy Economic Development Tip: Write all the new businesses in your small town – September 17, 2018
  • Trade builds communities – September 10, 2018
  • Quick overview of local tourism trends – September 3, 2018

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