Failure number 3: no digital proof
Do not forget that you are applying for a job in inbound marketing. This includes previous achievements. In your resume or cover letter marketing or sales, include links, links and more links. See exactly which web pages you have optimized and what the results are.
Bonus points: You apply for marketing. Make sure your resume is great. Include a quote, a column, an infographic, etc.
Nowadays, your bachelor's degree, your communication skills and your customer experience are not enough anymore. You must learn to be competitive by being specific in your marketing resume and by stating your accomplishments in numbers. As a marketing professional, be prepared to prove that you have the skills to do the job well.
Do you have any other tips on writing or designing a marketing resume? Share them in the comments section below!
Next step: 3 questions every sales professional should ask the marketing manager via email
Editor's Note: This article was published on June 25, 2012 and has been updated to improve its quality and relevance.