How to grow your business with multichannel marketing

A business owner who asks you regularly, "How can I grow my business to earn more customers, make more sales and earn more income?" If so, you are not alone. It is something that business owners around the world, in various sectors and niches, meet daily.

Maybe you've only tried to market your brand through paid ads on Google, or maybe you've only been trying to target new customers via Facebook and Instagram. Fortunately, technology and the Internet have opened up a world of opportunities for marketing your business and reaching new potential customers in different and effective ways.

Here's how to grow your business with multichannel marketing:

First of all, what is multichannel marketing?

According to SAS, multichannel marketing "refers to the practice of interacting with customers by combining direct and indirect communication channels – websites, retail stores, mail order catalogs, direct mail, e-mail, mobile, etc. – and allowing customers to act in response – preferably to buy your product or service – using the channel of their choice – in the simplest terms, multichannel marketing is a matter of choice. "

In short, multichannel marketing means marketing your business on as many different and appropriate platforms. This in order to place it in front of as many people as possible of your target audience and your population. It means going beyond your current marketing strategy and testing various new strategies. It is a means of communication for websites and all types of channels.

Why is multichannel marketing so important?

Multichannel marketing is essential for any business for many reasons. If you use only one channel, you limit the number of people (customers) you reach. If you have succeeded in marketing via Facebook, you must obviously continue to use this channel. However, integrating different types of social media platforms into your marketing strategy will only add to your visibility. Try Pinterest, Instagram or Twitter. Monitor your scans and see which channel can work for you as well. Yes, it takes more time and effort, but the amount of new sales that could result will be worth it.

For this reason, it is imperative that you, business owners, place your brand in as many places as possible.

So what channels are available for you?


Because 80% of Internet users own a smartphone. Optimizing your marketing strategy to include mobile marketing is not a choice in 2018, but a necessity. If you already have a website, it should already be optimized for mobile phones. If not, Google probably does not favor your business. This means not placing yourself as high as you deserve on search engine results pages (because of all the algorithm changes centered on the behavior of the first mobile user). First, make sure your website is compatible with mobile devices, responsive and readable on all types of cell phones, phone screens, browsers and software systems.

In addition to optimizing your website, there are several mobile marketing strategies that you can try to acquire new business and make more sales. From SMS updates and coupon offers to developing a mobile app to complement any of your company's products or services, the options are endless.

Events in person.

Have you ever tried event marketing? Have you attended trade shows relevant to your sector? Have you registered to display your brand on a booth at a conference attended by thousands of your potential customers? Whether your business offers online services or you sell teddy bears, in-person events allow you and your team to put a face to your brand. You will have the opportunity to interact with people who may be interested in learning more about who you are and what you do.

As long as you have a portable payment system or a removable point-of-sale device, you can conduct your e-commerce business anywhere in the world and still have the opportunity to make sales on the market. road. Some brands, such as Shopify, offer payment terminals that allow you to manage your inventory, access customer data, and process orders.

Online markets.

If you are selling individual products as an electronic trademark, you may be trying to determine how you can grow. Start selling in more places, both online and in stores. You may think that it's wise to keep your customers coming to your website for SEO purposes, and you're right. However, you miss the opportunity to create new business all over the Web. Millions of customers and potential customers are already looking for products similar to yours.

Amazon and eBay are two of the most popular online markets. eBay is the best choice for individual products such as antiques or clothes. Amazon is an excellent choice for everyday items and subscription-based recurring products. You may have to pay a small percentage each time you make a sale, it is in your interest to use these platforms. Pay each commission, knowing that these are sales that you would not have earned without being on the platform to start. Contact the various online markets to find out which ones offer the lowest and most logical associated costs to sell your product (s).

Radio, television and podcasts.

Do you think your client or ideal client is listening to some radio stations while he goes to work every day? Maybe he is watching a specific TV channel when they are at home to relax while their children are sleeping? Radio and television advertising is the perfect opportunity to advertise your business when your target audience relaxes or moves.

Podcasts are another new and effective way to promote your brand. People who listen to podcasts are usually a very targeted niche. This means that you can build brand awareness and make sales using the podcast owner to announce a specific message for you. Celebrities and influencers have a strong voice and influence over their listeners. Place an ad with a special offer on a podcast about your business. Enjoying the podcaster's audience can be an extremely profitable marketing channel to try.

Direct mail.

Yes, digital marketing is the modern way of advertising. Digital has proven to be an extremely profitable (and necessary) strategy. However, direct mail remains a viable option that is worth it if you have not already tried it. Direct mail is a profitable marketing strategy that allows brands to target potential customers. You will want to have your different mailable. The sending of advertisements, coupons or information directly to their home or their mailbox must be unusual.

Although you may run the risk of having your mailing ad put in the trash, it can be considered spam. You can simply brand yourself a new hired customer if you get the right timing, the offer and the right recipient.

Printed ads.

Print ads are another effective way of marketing. Similar to direct mail, print ads can reach a very targeted audience if they are placed in the appropriate newspaper or magazine. A simple Google search of newspapers or magazines in your company's niche will show you a list of relevant publications to contact. When compiling a long list of platforms, visit each publication's website to find the publisher's email address or phone number so you can contact them with your story, coupon, or advertisement.

The costs associated with promoting your business through print ads range from very inexpensive to quite expensive. Depending on your budget and the amount you are willing to pay to advertise your business through this channel, the results will be returned accordingly. The more money you spend, the better the visibility you receive and the amount of sales you can make.

The price of full-page ads will of course be higher, but the return on investment could be worth it. If you do not think that your target audience will read the newspaper or magazine in which you plan to advertise, but you are ready to try this new channel. Trying a small ad on a business listing page in a smaller publication may be a better option for you.

Multichannel marketing is clearly beneficial for a variety of reasons, but ultimately it's about expanding your reach to target more people within your ideal customer or demographic / audience audience. Whichever channel you choose to place your next ad, be sure to pick an important message and communicate it in the unique tone of your brand.

By conducting your research, you will know where your audience is. You will know what he listens to, what he reads and where he walks. You'll be able to take advantage of this opportunity to boost your business, increase brand awareness and achieve the new sales you've been hoping for.

Richard Parker