Is the future of web design really in artificial intelligence?

Bill Erickson, developer of websites and plugins, estimates his team about 14 weeks to create a website. Office of Studies Thomas Digital says that a basic website takes about four to six weeks. More complex sites may require between six weeks and six months.

The design of a new website can be a major undertaking.

Many things go into traditional web development. Compile all the requirements for each phase of the project. Research and planning, frameworks and models Several phases of coding and trial and writing.

This does not even include all the time that your agency spends on its customers throughout the process to ensure that the website you are creating is in sync with their vision.

The promise of website builders on AI could seem to be the perfect solution.

For those of us who feel discouraged and discouraged by the often lengthy and expensive web development cycle, AI seems to come to the rescue.

The question will remain, is the AI ​​really a fair substitute for a process? Creativity has always been strongly motivated by human creativity, collaboration and sweat. We saw how revolutionary AI has been at homeis it a crazy idea to think that we could use it to create great websites?

Web AI design tools today.

To answer this question, we will look at examples of AI web design tools to understand how they can simplify the promise of web design. We will then compare them to the web design tools that are currently helping us achieve scalable web design. In the end, it's a combination of both that will help us create the best possible workflow for web design.

In 2017, at Accenture Technology Vision Survey, 85% of managers plan to adopt AI technologies in the coming years.

Why is AI such a hot solution these days? Artificial intelligence has the ability to dramatically improve the amount of data that can be processed and used to make smarter business decisions in a shorter time.

Here are some examples of AI uses by companies:

  • Advanced algorithms adapt processes to changing conditions.
  • Predictive analytics creates lighter, leaner operations.
  • Chatbots and virtual assistants manage the exchanges with the customers.
  • Intelligent search engines provide relevant results immediately.
  • Natural language interfaces respond better to conversation requests.
  • The interfaces – audio and visual – provide personalized recommendations.

AI should do all things in business?

Is it wise to fully rely on web design technologies for our technology? Or is human contact still necessary?

In terms of data processing, companies benefit greatly from the AI. Managing web design workflows is another story.

Technical experts say that AI is the way of the future.

Leaders flock to mass artificial intelligence and many are questioning what role it should play in business. One area in particular has become particularly problematic: customer service.


Chatbots can respond to clients of a company on its behalf, but the language used and the answers given are still relatively rudimentary. There is no warmth or real personalization when it comes to engaging customers.

These interactions are shaped solely by data, which companies and their customers have directly introduced into the system.

Emotion is rarely part of the equation unless the intelligent copywriter has tried to inject it into prefabricated answers. These mechanical responses may not even answer the question given the specificities of the discussion situation.

The same can be said for web design.

Is not a website the digital voice of your business? Allowing an artificial intelligence website builder to shape that voice might not be the ideal solution for you or your business. Especially if you hope to use it as a tool to build relationships.

Here are some of the most popular AI Web design tools on the market:

  • Grid: Using machine learning, Grid analyzes the content you've provided, comparing your email and images to other websites you've studied. Based on what you have learned about your brand, it will then shape a complementary design.
  • Sacha by Firedrop: Sacha is both a learning machine and a virtual assistant. Once you drop your content into the Artificial Intelligence Generator, the Chatbot Sacha asks about what you have provided. Your website is then built by Sacha based on your topics of discussion. There is no drag-and-drop builder – no CMS. Everything is for you.
  • Wix ADI: Wix has also developed its own AI solution. Users simply answer a few initial questions. The tool configures a simple web design (without content) according to your personality and style preferences.

Although artificial intelligence designers can code a site, select the appropriate images, and develop a superb color scheme for your account, you must still create content yourself.

Nothing says what this kind of sites will do in terms of SEO. What will be the diversity of each new website in terms of design? And if you and your competitors use the same AI builder and provide this constructor with no emotion with similar information.

While AI web designers promise to do all the work, these tools demonstrate that human contact is still needed.

Your goal is to create a complete website that is well suited to your audience. Want to take a more effective approach without intervention?

IA web designers may be enough for some designers, from the DIY user to the web design agency. But is the Cold IA approach better suited for your clients?

That said, we have become accustomed to unlocking efficient and scalable workflows through the use of smart tools.

Content management systems, next-generation design platforms, and page authoring tools already provide us with a number of ways to reduce labor-intensive Web design work. It seems we do not have to sacrifice quality or creativity to do it.

AI seems to be able to read your preferences and design a website based on the information provided. However, you can use other tools to actually customize web design and content based on actual audience data. As you can imagine, the knowledge of users can more effectively inform the construction of a website than a customer's wish list.

These types of personalization tools offer you a variety of usable options instead of forcing you to choose the ideal that suits you best.

Optimizely is one of those tools that helps companies better develop content and design strategies based on research and experimentation.

In particular, Optimizely customization module is the one that can more effectively shape the on-site experience for visitors (on all devices, notice). This will result in an increase in income. You will get real visitor information on your website, which will shape the experience based on their activities and their documented preferences.

Web design platforms like Duda differ from the AI ​​builders. This site provides faster ways to carry out projects and allows you to take control when you want. On the other hand, user-friendly platforms like these greatly simplify the work of the designers.

The artificial intelligence, instead, assumes control of the web design piece.

As a user-friendly platform for agencies, Duda, in particular, has a time-saving feature: its API. It transforms the way web designers function, allowing them instant access to features that control permissions, content injection, and resource downloads. This allows you to create websites much faster than doing everything from scratch (and remember, this is essentially the main promise of an AI builder).

Predefined templates are also a big advantage for productivity.

These templates allow designers to start with a solid basic design, and then the builder to adjust the design based on the location of the search and comments. The page and section templates can be applied to the entire site; it is not necessary to recreate the wheel with each new page to design.

For those who argue that AI builders are removing the boredom of creating and designing websites. These people must first look at what web design platforms allow them to do. The goal is to adopt more advanced features and do less work, all without sacrificing control.

SEO is one of those tasks that you think should be done by the AI, because it can handle all that pesky research and analysis for you.

In fact, we already have a wide range of tools to do it. MozBar is an SEO tool, in particular, that does it well.

When visiting your website, a quick click on the MozBar browser extension you have installed will evaluate the usability of the page for SEO.

The free version of the extension analyzes your content on the spot. Keyword, link, or speed issues will be noted. The premium version of the extension offers you a lot more, including a full page analysis with suggestions on how to rework and optimize the content for more powerful search results.

In recent years we have started to see construction tools everywhere. Drag and drop builders. Visual front editors. Block-style page builders. Users no longer need to understand HTML (at a minimum) or work in contextless editing interfaces.

The basic idea is that they make design accessible to all. But do they do it?

Content management systems are one of their main use cases (even WordPress has gone into the fray with Gutenberg). There are other digital platforms that also benefit from user-friendly and user-friendly builders. Many mobile application tools and landing page creators, for example, also use this technology.

There are also email marketing platforms such as MailChimp This simplifies the process of creating a design for a digital audience that looks professional and does not require coding knowledge.

MailChimp offers users a choice:

  • Use what we have designed based on known design best practices. As a result, you can send your emails faster and easier than before.
  • Use our tool and templates as a starting point and customize what you want. Or you can build your model completely from scratch. All that makes the most sense for the project you are working on.

While the focus is on DIY opportunities, MailChimp provides users with a number of predefined items and tooltips that make the experience of creating an e-mail from scratch easy.

Like other user-friendly authoring tools, the goal is to simplify the process of creating digital content.

This is one of the main reasons people are turning to AI builders: stop spending so much time building. However, they do not recognize that the compromise with AI is strictly time. The trade-off with DIY construction solutions is the time and flexibility be more creative with the design at your fingertips.

When it comes to creating websites, you want to create a rewarding experience for your users. That's why artificial intelligence alone will not be enough for our web design work in the future. It's too dehumanizing – and your target audience deserves better than that.

While AI website creators will improve the scalability of design workflows, they are not the only way to increase efficiency and results. Many tools have already streamlined designer workflows and improved their performance accordingly.

If we are realistic, we will likely see convergence between human and AI web designers as we move forward.

We already use a number of AI-based technologies to complement the work we do as human beings in web design.

  • Grammar is a smart parser and text editor that speeds up content creation.
  • Tools like Dynamic performance Help us study visitor behavior on the site so that thorough A / B testing can improve content segmentation and customization.
  • Adobe Sensei can be used to study the emotional tone of a website and the responses of visitors when faced with various content experiences.

These types of tools are particularly useful because they never stop working for you. Artificial intelligence builders tend to do only one. You enter your content, the design is built around your preferences, and that's it.

You have your site, but with the AI ​​- based technologies that make testing and optimization of content easier, you can tap into the best of what the AI ​​offers today. hui.

We have already started to design more efficiently with tools that provide us with personalized content in real time, predefined designs. As we move forward, artificial intelligence can and must become an integral part of these workflows.

Yoav Vilner

Yoav Vilner

CEO, startup-mentor and blogger with ReadWrite, Huffington Post, Forbes, Inc., Entrepreneur, Venturebeat, CNBC and TheNextWeb.