Girish Gaekwad, a teacher in Dhar, is optimistic about the tax on products and services and the consequences of demonetization. He cited these measures among the measures taken by the Prime Minister, Narendra Modi, to establish a "clean economy".
Reflecting the importance he attaches to the economy, Mr. Gaekwad also claimed that Manmohan Singh was a "great economist", who did not have the "freedom" to play to the best of his ability.
Urban Malwa is sharply divided between votes favoring the BJP and those who believe that the party can not return to power in the state, the upper castes, especially traders, still largely with the ruling party. Even devoted supporters of the BJP, however, are planning a sharper fight this time.
Deepak Joshi, a more reluctant pharmacist, agreed with Mr Gaekwad. Mr. Joshi predicted that the BJP had a "slight advantage" in what would be a tough fight in this month's polls because of its anti-president stance.
This well-known opinion pattern of urban voters in the Malwa area of western Madhya Pradesh – traditionally a stronghold of the BJP – is beginning to fade as one moves into the back -country country.
Rural populations are much more critical of the BJP, the Prime Minister and the Chief Minister of State, and the list of complaints is long: higher input costs at lower prices than the "condition" Aadhaar to get subsidies.
And while there is no wave in favor of Congress, the BJP's fatigue could make Congress the default recipient.
The main centers of Malwa are Dhar, Indore, Dewas, Ujjain, Shajapur, Rajgarh, Ratlam, Neemuch, Mandsaur, Agar and Jhabua.
In 2014, the BJP revamped in the Malwa-Nimar region by winning all eight Lok Sabha seats. This time, however, the BJP could find the battle much more difficult in the traditional stronghold.
There are signs of anti-mandate for local leaders, even in urban areas.
Traders and workers in the bustling Dewas Gate neighborhood in Ujjain, the religious center of Malwa, complained that local MP and MP Paras Jain was not accessible: this could benefit Congress. Mr. Jain was renamed by the BJP.
"The fight is harder because the SAPAKS party is calling for higher caste votes," said Bhagwan Chauhan, a resident of Ujjain. "However, those who are wise will go with the BJP and the gullible will go with SAPAKS," he joked.
Aadhaar's ailments can hurt
Although Shivraj Singh Shouhan is still recognized as a chief minister who has been successful in improving roads and providing electricity over the past decade, widespread corruption complaints at the "lower echelons" of Administration are heard more frequently.
"He [the CM] it was much earlier, "said Suresh Bhuria, a Bhil from Mohanpura village near Jhabua. "But the current policies of the central government have not been good for the workers."
Tribal agricultural workers said that problems with verification by Aadhaar were hurting them.
"Our hands are not yours," said Ramesh Bhuria of Mohanpura. "We are workers and the impression of the thumb changes sometimes. The machine may not recognize it and we have to go back to the bank the next day. "