We live in a digital bondage – trade confidentiality for convenience


Think for a moment: compare yourself with your grandparents and your parents own altogether?

Why clean when you can rent, license or subscribe? This seems to be the new mantra, where nothing is permanent – but everything is practical. This is the era of the digital nomad and, therefore, it is also the age of the digital serf. The masses of serfs from the feudal period in Europe provided labor and the owners profited from the profits. Today, the workforce is largely made up of data and the properties are digital.

Before diving into digital serfdom, let's take a look at what's going on right now. The percentage of households without a car is increasing. Portage services have multiplied. Netflix boasts of 188 million the subscribers. Spotify Earnings ten millions paid members every five to six months.

The model of "impermanence" has become the new norm. But there is always a place where permanence finds its place, with more than two billion Active monthly users, Facebook has become a reference platform for the connected world. If it's not on social media, it might never have happened.

the Scandal Cambridge Analytica discovered how large amounts of Facebook user data were used and used to influence and influence public opinion. It is upsetting the public's perception of the true nature of the social contract they have signed. Interestingly, however, this did not really affect the number of Facebook users or levels of engagement. And recent revelations barely scratch the surface of our identity and our work that we have abandoned for reasons of ease of access and convenience.

Our digitally enhanced lives have put tracking points on all of us. On each visited website, our clicks and actions are data extracted without our knowledge. More than 3.7 billion Human beings are using the Internet today and their use is becoming more and more personal. We buy, store and store photos. We use search for just about everything and GPS to go almost anywhere. Convenient? Absolutely. To guarantee? Not really.

How many times have you participated in a free stupid online trivia game like "what kind of cat were you in your past life?"" to have a little fun, Unknowingly give access to your personal data to unknown sources? (Complete Disclosure: I did it too!)

Nothing is free

The problem is not an online questionnaire about cats or our digital lifestyle. The problem is that we fall back into a feudal system while maintaining our future.

How? By not paying attention to the first law of the economy – nothing in life is free.

By collaborating with online platforms, networks and digital intermediaries, we voluntarily exchange our identity for services, access and convenience. We converted our activity and our work into profits for these same platforms. WWe freely offer our ideas, personal information and personalities to the world.

We, the 3.7 billion people using the Internet today, produce unpaid content on platforms such as Facebook and Medium. Our interactions, transactions and daily ideas are now stored in third-party clouds, which captures the attention of ads and earn millions for these organizations.

In doing so, we became serfs again. Not like the serfs of the feudal age, apparently free because they worked in the domains of their lords and earned enough to live, but not enough to improve their condition. In this case, our bondage means plowing a digital field. We lock ourselves in a cage, but in a digital cage, chasing preferences and clicks in a relentless cycle.

When you search on an important search engine, have you ever heard of how the platform chooses to show you ads and information to generate revenue based on the information collected from you? When you download a new application and it requires a long list of permissions (for your contacts, your photos and your microphone), do you just accept these intrusive (and often excessive) requests and download when even?

In our digital-dependent world, what other option is there? The car service you use almost every day contains information about who you are, where you are going and when, but you need it for your travels. And the thought of do not Backing up your important documents on the cloud seems irresponsible. In order to take advantage of any convenience in your hurried life, you must convey your most personal information in order to be able to use services that, for many of us, seem to us essential.

Even something as simple as banking, there is a reason why so many excellent credit card promotions appear on your screen. It's about giving you benefits to access your payment data. With this solution, businesses rely on annual transaction costs of approximately $ 1 trillion that fuel this sector. Even WeChat and Facebook have jumped on the bandwagon of the payment platform.

In the developed world, we think little about it. We are accustomed to monetary transactions going through intermediaries, so people tolerate the friction of transaction fees. Interestingly, emerging economies could be the first to free themselves from this situation.

Regain control and confidentiality

About two billion people are not banked and their financial and purchasing data is offline. The majority of these people live in developing countries. Blockchain technology is often cited as having the ability to allow these communities to overcome the traditional and invasive network of financial institutions. Certainly, exciting and liberating, but the first technology is not without problems.

Bitcoin, for example, was celebrated with a lot of fanfare as a response to privacy and quick and easy money transfers. The miners exploited this cryptocurrency five years ago and it is neither private nor effective. Due to mining, Bitcoin consumes an exorbitant amount of energy. In fact, the energy used bitcoin mining in 2017 exceeded energy consumption of Ireland and most African countries. Plus, it's not private at all. The data is stored in a large public book and can not be modified.

Most blockchains are not really decentralized. Bitcoin and Ethereum, for example, use "miners" to verify transactions and they have mostly merged into a handful of large mining pools, reduce safety and performance. This was not the original intention of pure design.

Technology continues to evolve, as does the nature of trust. Intermediaries were created to build trust between unrelated parties, but at the time of theF Equifax leaks and Cambridge Analytica scandals, things will change again.

In this phase of digital evolution, truly decentralized solutions will not be verified by the mining pools but by the peripheral networks themselves. This allows a localized property of your digital assets. It puts control and privacy back in your hands.

In the end, no matter how much or how little you have in the future, your data and identity can be your most valuable asset.

If you can help, do not give them a free email account, a free credit card, or a free chat quiz. Know your value and value what you own.

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