The seven rules of the cold call


7. Local presence

It is a technological rather than a technical tool. The local presence is that when you call prospects from one end of the country to the other, they still see a local phone number. If you want your track to resume when you call, an area code in the same area as your track is essential if you want to increase the number of responses. Fortunately, InsideSales.com has a tool, LocalPresence, that does just that.

So, what is the best time to make a cold call? I'm sure there are other ways to increase the success of potential contacts and prospects, and what I shared with you are just a few of them. I hope this guide has helped you better understand how to get the most out of your cold calling efforts to help you generate leads and get more conversions.

The art and science of cold calling | The seven rules of cold solicitation | Best time for a cold call

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What are some of the ways that you have found that have increased your own success? Share your own cold calling tips with us in the comments section below!

Next step: cold calls are NOT dead: how we built 1.1M in a pipeline using the phone

Editor's Note: This position was published on March 22, 2013 and has been updated to improve its quality and relevance.

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