Hit by tough market conditions in China, global sales of JLR in January drop by 11%

Jaguar Land Rover (JLR), owned by Tata Motors, announced Thursday a 10.9% decline in global vehicle sales to 43,733 units in January, penalized by the difficult conditions of the Chinese market.

Jaguar brand sales during the month totaled 12,799 units in January, down 9% from the same month in 2018, the company said in a statement.

However, sales of the Land Rover range declined 11.6% in January to 30,934 units, he added.

"The economic downturn in China continues to hurt consumer confidence, but as part of our turnaround plan, we are working closely with our retailers to rejuvenate sales," said Felix Brautigam, JLR's Commercial Director.

JLR's total retail sales for the 10-month period ending January 31, 2019 were 4,633,732 units, down 5.5% from the same period last year.