You know that I am a big fan of answering questions from customers. That's part of my marketing advice for 10 years now.
But there is a deeper layer to serve your customers. It's not just the questions they would ask you. These are the questions people ask your customers.
Help your customers answer
the questions asked by others their.
It involves thinking like your customer, maybe even talking to your customers to find out more. When customers make a purchase from you, what questions could people ask? And how can you help them answer?
One of my friends is in the field of hunting. One of the most frequently asked questions to his clients is: "what about meat?". He sent an e-mail explaining how well they ensured that the meat was used safely. This is the kind of story that customers can hang on to.
If you are a tax accountant, what questions could people ask your clients? Think of a few:
- How did you choose your accountant?
- What's an accountant even doing for you?
- How do you afford an accountant?
Where should you publish these answers?
An email newsletter is the ideal tool for this. It's personal. Customers can back up your smart responses and pass them on to others.
Another good place to post them is on your blog or website. Your potential customers might be looking for answers right now.
Want to see more examples? Just ask in the comments and we will work together on ideas.
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About Becky McCray
Becky launched Small Biz Survival in 2006 to share stories and ideas of building businesses and rural communities with other small businessmen. She and her husband own an Alva, Oklahoma liquor store and a small ranch nearby. Becky is an international speaker on small business.
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