Learn more about what is a powerful dialer and a predictive dialer to determine which one best suits your business needs. Keep reading to find out more.
RELATED: 9 Best Predictive Dialers for Your Business
In this article:
- What's a powerful composer?
- Who would benefit most from a powerful dialer?
- What is a predictive dialer?
- Who would benefit most from a predictive dialer?
- Similarities between a powerful composer and a predictive composer
- Differences between a powerful composer and a predictive composer
Power Dialer vs. Predictive Dialer | What is the best for your sales team?
Definition of the numbering software: These are tools that help salespeople automate certain elements of call tasks. There are different types of sales dialers, such as Power Dialers and Predictive Dialers.
What's a powerful composer?
A power dialer allows sellers to automatically call a potential customer from a predefined contact list. When the call is finished, the dialer automatically dials another call along the way.
Depending on the software you choose, additional features might develop the calling process. Integrating your dialer into your CRM can provide access to these features.
Another useful feature that can be unlocked through CRM integration is the ability to interrupt a call to another or to display critical data on a track with which you are currently communicating.
Who would benefit most from a powerful dialer?
An electric dialer is more effective if you want to add a more personal touch to your calls.
Personalization is a good choice, especially for companies that have not yet gained a solid reputation in their industry. Thus, an electrical dialer is ideal for small or medium size sales teams.
Through the "pause function", agents can use this time to take notes on the perspective with which they come to have a call. This data will appear on the screen at a later date the next time a representative makes another call to this prospect.
An electric dialer is perfect for a growing business that is just starting to develop its own brand. The undeniable human touch of this composer is precisely what they need to make their mark.
What is a predictive dialer?
A predictive dialer dials multiple calls at the same time to get as many calls as possible. Once a potential customer takes the call, he will hand it to the sales representative.
The Predictive Dialer takes note of the number of calls that he has answered among the multiple calls that he has dialed. From there, he can determine the number of numbers to dial to avoid the idle time of the reps.
This composer uses algorithms and historical data to quantify the probability to get an answer from a prospect. With the data in hand, he would then perform the appropriate number of calls at one time to ensure at least one response.
A predictive dialer will call the same prospects before there is a representative available to take the call. They do this so that reps save the time normally spent waiting for someone to pick up or leave a voicemail message.
Who would benefit most from a predictive dialer?
A predictive dialer is better for companies that have already established their brand.
Since this dialer does not really offer the ability to add a personal item to a call, agents will not be able to add this human contact. That said, a predictive dialer will be better suited to larger sales teams that target volume rather than customization.
RELATED: 9 ways that a predictive dialer can increase your business
Similarities between a powerful composer and a predictive composer
One thing that both dialers have is that they help increase the number of calls that a sales team can reach. Compared to the traditional way of calling prospects, automating dialers speeds up the process considerably.
In addition, the ability to to integrate with the CRM software is available for both composers. This can allow users to access more features that can help develop the efficiency of their dialer.
All in all, the two have similar goals: to allow representatives to call as many prospects as possible and have as productive a call as possible. The differences between them lie largely in the the methods they use to try to achieve these goals.
Differences between a powerful composer and a predictive composer
A dialer puts a call on hold after a call is made. On the other hand, a predictive dialer does not wait for the end of the call to dial another number.
Another difference is that a predictive dialer calls whatever the rep is available, while a strong dialer dials another call only when the current call is over. Since predictive dialers "predict" agent availability, the prediction can sometimes go wrong and prospects can no longer talk to anyone at the other end of the call.
However, with advanced dialers, this will not happen because representatives are on hold, which means the dialer does not dial any other calls during the calling process.
Predictive dialers can be more effective because reps will not be waiting until someone comes to take you to the other end of the line. On the other hand, powerful dialers can be less efficient because they have to queue each call for representatives even when they wait for the person on the other end of the line to pick up.
Commercial dialers, such as advanced dialers and predictive dialers, are powerful tools that, when executed properly, can help increase the productivity and efficiency of sales reps. Before integrating a dialer into your sales processes, it is essential to first identify what you need.
If you need a more practical and personal approach to your calls, it is ideal to use an electrical dialer. If your main goal is to reach a large number of people, it would probably be best to use a predictive dialer.
Whatever your choice, do not forget to take into account your objectives so that you can make the most of the sales numbering that you will integrate into your sales team.
Which number do you think will best suit your goals and your organization? Why? Share your thoughts with us in the comments section below.