You may not like what you receive and may not like what you pay for, but you will always get what you pay for.
If you do not like what you get, you still paid for it. If you did not like it because it was less than what you thought you should receive, that's exactly what you paid for. You think that you have invested enough and that the seller is doing the least possible, reducing what he does to give you the price you want. When you underinvest, you rarely get what you really want. This is why buyers feel cheated when they get the market they insist on.
If you do not like what you paid for, you still have what you have. If you paid more than you wanted and you had less than expected, you get what you pay for. You have again received what you paid for, even if you made a bigger investment and hoped for a lot more. You have invested enough, but the seller has invested too little. This is so that sellers lose their future sales, their future customers and receive poor word of mouth.
If you like what you got and what you paid for, you invested the right amount in the desired result, and the party who sold it to you invested enough to offer it.
The idea that you get what you pay for is well recognized in some areas, but in others, it's like it's a foreign concept.
Take money out of your program
Some people are deeply convinced that they can withdraw money from their solution and somehow improve it. Never in the history of mankind has money been used to improve anything. Yet there are people, businesses, and certain roles that operate from that belief. They get what they pay for, lowering the prices of their suppliers and, most often, increasing their costs. This group insists on withdrawing money from its own program.
Others believe deeply that you get what you pay for, making sure you make the necessary investments. Those who buy this way think that paying more means that they have to expect more, and the seller must – and will – be responsible for the result. They get what they pay for, a higher price, lower costs and better results. This group insists on a fair deal and the result of their investment.
The first category of buyers believes they can be reduced to excellence by withdrawing more money from their programs, mistakenly believing that they have taken money from their provider. Instead, they have reduced the investment in their own program, making it more difficult and less likely that they get what they want and expect there anyway.
The second category of buyers is not the purchase price. Instead, they buy a result. And even if they will always ask you for your best price, they will not try to get such a price concession that it would fail them. They want to invest what is needed to get the result they need, no more and no less.
As a seller, you want to acquire customers and customers of the second category, and as much as possible, avoiding those who expect more than what they are willing to pay.
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"In The lost art of the fenceAnthony proves that the final commitment can actually be one of the easiest aspects of the sales process – if you have it well configured with other commitments that must be made well before closing. The key is to guide customers through a series of necessary steps designed to prevent a stall of purchases. "
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