Use of events to promote service companies and industry

A diverse group dressed in protective gear visits a foundry

Most chamber events ignore non-commercial activities. How can foundries, insurance agents and other non-retail businesses promote themselves through events? Photo provided by Deb Brown.

Events showcasing your small non-retail business

You want people to learn about your business. Events sometimes help with that. You simply do not know how to create an event for non-retail businesses.

Who goes to the insurance agency if she does not need insurance?

Who goes to the packaging factory unless they work there?

When the Chamber of Commerce or other groups organize business events, they generally do not offer non-commercial activities.

An event that can work is something like A Walk around the city featuring non-retail businesses. The purpose of the event is to set a deadline for people to visit the shops in town.

We have a foundry in my town, Webster City, Iowa. They like to do events. Office staff wear protective hats, safety glasses and thick aprons on everyone (and make sure your shoes are closed). Then the boss takes the visitors around the factory. I could see the hot steel poured and how it turned into a product at the end of the visit. Employees present explain the process and answer questions. Everyone receives a small steel gift.

These backroom visits are fascinating and create a new fun learning experience that will allow more people to get to know your business.

Imagine if you could combine your behind-the-scenes tour with several other companies, so that people could visit more than one company a day? This could be your Walk Around Town event!

This could be difficult to plan for yourself. Mainly because every company involved will have a different result in mind. You might be looking for or employees. The insurance company is looking for new customers. The construction company wants references. All of these results are linked – they require people to know more about you. Organizing an event to present your business is a great way to get started.

You do not need House or economic development representatives to do all the work for you. You do not need permission to plan an event!

So, how to create events that people will participate in? Here's the secret: do not plan everything yourself. Leave it half-planned and leave room for other businesses to add to the event. Gather your crowd, ask other non-retail business owners to join you for coffee or beer. Talk about the big idea – organize an event to get people into your business and see what you are doing.

Ask yourself what kind of things you need to have for this event. Can you do it the same day as a community event? See if anyone has any links with the room or others who are doing events so you can check their schedules. Perhaps check school and sports schedules to avoid duplicating an important event. Do you need a bus to take people? Someone can find the bus or use his own work bus. This creates links and you can often use them for other tasks.

Finally, take a few small steps. All business owners will not want to be involved. It's good. This kind of event works if only a few companies are involved. Ask participating business owners to prepare practical activities that visitors can do. Remember that you do not do all the work, they do it. Each non-retail business is responsible for its operations.

Some of these companies may not know how to create interesting or exciting activities. Why not ask your employees for ideas? Give them the opportunity to plan and implement it. A small step might be to inform your Chamber and see if they want to help with the marketing part of it. Another small step is to also inform your economic development officials. Some people might think they would like to invite to the tour. You might even want to associate with another company. Will you serve coffee and cookies? Is there a business in town that could help with that?

SaveYour.Town this month has a video that focuses on creating events that people will participate in. You'll get more ideas from the events I've planned to promote businesses in my community and the way I've abandoned some control and half-planned events in co-operation with business people. ;other. This video is available for purchase only until the September 15, 2019. You will have two weeks to watch the video with as many people and as many times as you want.

About Deb Brown

Deb Brown comes from a farm located outside Geneva, Iowa, with a population of 141. His heart is to share the opportunities offered by small towns. Deb travels a lot, traveling the roads whenever possible, talking with locals, telling stories of other small towns and encouraging everyone to listen. She is co-founder of and owner of Building Possibility.

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