In 2016, Pete Newell, Alexander Osterwalder and I developed the Mission Pattern Canvas for our Piracy for Defense class. We have now created a series of videos that explain how this variant of the business model pattern works: 11 videos with a total duration of 17 minutes.
Thank you to BMNT and the National Security Innovation Network for their support of this project.
When Pete Newell, Joe Felter, and I created the Hacking for Defense class, we developed the program after the previous classes of Lean LaunchPad and NSF I-Corps. Both classes used Alexander Osterwalder's Business Model Canvas to define the hypotheses to be tested.
If you can not see the video on the business model, click here.
However, the use of the business model framework within the Department of Defense was problematic. The teams present emphasized that the standard business model template did not match their problems. For example, in the Department of Defense, you do not measure progress by measuring revenue. Instead, you mobilize resources and a budget to solve a particular problem and create value for a set of beneficiaries (customers, support organizations, fighters, congresses, countries, etc.).
Therefore, the canvas area of the business model titled Revenue stream does not make sense. The Defense and Intelligence Community is a Mission-Based Organization there is no income to measure. The first step in building a canvas that worked for these organizations was to change the Revenue stream box one that would measure success.
We called this alternative- Mission accomplished / success.
Now the Mission Model Canvas just needed four more settings.
- Customer segments has been changed to Beneficiaries
- The cost structure has been changed to Cost of the mission / budget
- Channel has been changed to Deployment
- Customer Relationship has been changed to Buy-in / Support
Read the full article on developing and using the mission template template here.
And watch the Mission Model Canvas videos below.
If you can not see the Introduction to Model Canvas Mission video, click here.
If you can not see the video about beneficiaries and stakeholders, click here
If you can not see the video of the value proposition, click here
If you can not see the video of the buy-in, click here
If you can not see the deployment video click here
If you can not see Mission Achievement video, click here.
If you can not see the video of key activities, click here
If you can not see the video about key resources, click here.
If you can not see the video of the key partners, click here.
If you can not see the video of the mission's budget, click here.
If you can not see the video on key concepts, click here
You can find the complete series of videos gathered here
Filed under: Hacking For Defense, Teaching |