You've already had to search for something on Google, but you do not know exactly what it's all about, so you use a language that implies it loosely? Google is about to make this a lot easier.
Google announced today the launch of a new language-learning technique based on machine learning, called Bidirectional encoder representations from transformers, or BERT. BERT helps you decipher your search queries based on the context of the language used, rather than individual words. According to Google, "With regard to the ranking of results, BERT will help Search better understand one in 10 US search in English."
Most of us know that Google usually responds to words rather than sentences – and that Google is also aware of them. In the announcement, Pandu Nayak, vice president of research at Google, called this type of search a "keyword", or "by typing strings of words that they think they understand, but which are not what they naturally asked. It's fun to see this kind of research. these keyword queries in their series of videos "Autocomplete" – but Nayak is right to say that it is not so that most of us would naturally ask a question.
As you can imagine, this subtle change could generate big waves for potential researchers. Nayak said this "[represents] the biggest leap forward in the past five years and one of the largest in Search history.Google has offered several examples of this action, such as "Are beauticians at work," which have apparently given much more accurate search results.
I do not know if it is something that most of us will notice. Heck, I probably would not have noticed if I had not read the Google ad, but that will certainly make our lives easier. The only reason I can say that this has no major impact in the beginning is that we are now so accustomed to keyword-keyword, which is in some cases more economical to type. For example, I can search "Which movie did William Powell and Jean Harlow play together?" And get the correct result (Discomposed lady; I'm not sure if this is the case for BERT or not), but I can also search for "William Powell's film Jean Harlow" and get exactly the same result.
The BERT will only be applied to searches done in English in the United States, but Google apparently hopes to disseminate it soon in other countries.
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