Where do you store your ketchup?


In My summer prince (2016), Mandy tells Deidre, PR manager, that she wants to be his assistant. The exchange in the impromptu interview leads to the following paraphrased discussion:

Deidre: Where do you store your ketchup?
Mandy: In the fridge.
Deidre: Why?
Mandy: Because the bottle says so.
Deidre: So why do restaurants keep it on the table?
Mandy: [confused look]

No response was not what Deidre looked for in an assistant. She wanted an assistant who made decisions based on personal thoughts and beliefs, not what someone else was saying.

I had a similar discussion with a colleague a few weeks ago. He was recently part of an interview panel. Following the interviews, one interviewee followed up and asked what she could do best for her next interview. One of the questions she didn't have a solid answer to, but should have, was about what values ​​were important to her and how they could make her successful in the job. for which she had applied.

Introspective questions tend to be the ones that trip us up in interviews and conversations. Being able to answer these questions sets you apart from others. Knowing who you are is at the heart of the Command Presence, and therefore the theme of this year's campaign. If you don't know who you are and how people see you, you'll never see the big picture. You will never lead to your full potential.

We challenge you to watch yourself carefully.

  • What are your values?
  • What are your goals?
  • Have you developed a personal mission statement?
Forest Fire Leadership Challenge – Digging A Little Deeper


Read Christopher D. Lee's article, "Executive Presence in the Interview".


Pam McDonald is a writer / editor for BLM Wildland Fire Training and Workforce Development and a member of the NWCG Steering Committee. The expressions are those of the author.
WFLDP 2020 campaign logo